"which statement is true about time-decay attribution? "
a. it algorithmically evaluates individual customer paths.
b. it's the most advanced model in google’s attribution products.
c. it gives more credit to the touch-points closest to the conversion.
d. it includes converting and non-converting paths

It gives more credit to the touch-points closest to the conversion is true about time decay attribution.

Option C

Explanation:

The models of attribution help marketers in different situations. They help to find suitable channel, the suitable cycle of marketing etc.  some of them are first touch, lead creation, last-touch attribution models. In that, there is the Time Decay Attribution model of modelling. This model is a multi touch model. This gives more credit touch points closest to the customer. It gives more impact on the conversation.

For example, if a person saw an advertisement on social media platform, on TV, or on print media etc, through this channels the person’s interaction with the advertisement will increase and if he/she saw it one more time, definitely buy the product.

terms in this set (38) portuguese explorer. in 1497-1498 he led the first naval expedition from europe to sail to india, opening an important commercial sea route.(sailed around africa to india).portuguese navigator who sailed around the cape of good hope and reached the west coast of india in search of spices.

answer; ok in rural area most people depend on private transportation(cars),pick up truck,donkey and buggy: ),and urban people can walk or ride public transportation,bus,train cab,uber.