In the united states, promotions for cavort sports products emphasize individualism and independence. in japan, however, the company had to change its message to one that focused on team values and cooperation due to the differing in the two countries.

Culture

Explanation:

Culture is the way of life a particular group of people, encompassing language, religion, cuisine, social habits, music and arts.

Culture can also be defined simply as shared attitudes, values and beliefs of a people.

Obviously the Japanese do not share the values of individualism and independence but share values of cooperation and team values this should be their beliefs and attitudes.

"choosing is refusing" means individuals face an opportunity cost with each decision they make. economists state that every decision involves trade-offs. opportunity cost is the least desirable alternative given up as a result of a decision.