When creating a marketing strategy and engaging in market segmentation, the dimensions are the dimensions that define which potential customers are included in a segment.

When creating a marketing strategy and engaging in market segmentation, the qualifying dimensions are the dimensions that define which potential customers are included in a segment.

Explanation:

When you qualify a customer, you understand what he or she will buy based on their need and their taste, and then you trace a prediction to verify if the customer is have a propensity to buy the item or not. A qualification process is made thorough field research when several questions are made to create a point of view about the customers, and then develop a marketing strategy.

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