What was new about media presentation of the 2016 presidential debates that suggests a changing consumer base is altering how media producers and owners behave?

SOCIAL MEDIA

Explanation:

Most of the people who viewed the 2016 presidential debates of Donald Trump and Hillary Clinton did so via social media.  

Recent studies have shown that millions more of people viewed the presidential debates online with Twitter being one of the major sources.

Political leaders and candidates have found out that social media is a friendlier avenue to present themselves to their audience, and that such online sources provide a personal touch and is a wider avenue for instantaneous political debate and discourse.

what organizations did you select

answer; basic psychology;