1) to recognize threats against maintaining homeostasis 2) to motivate approach or avoidance behaviors 3) to direct attention away from stimuli associated with restoring homeostasis 4) to direct attention and to motivate goal-directed behavior to restore homeostasis

Motivation relates to understanding the reason why people behave in order to predict and influence it.

Motivation is everyone's need. Achieving goals and objectives is very difficult if it simply does not exist in our vocabulary.

Content theories of motivation focus on the inner needs that motivate behavior. In an effort to reduce or meet their needs, people act in certain ways. This approach is associated with thinkers such as Maslow, McGregor, Herzberg, Atkinson, and McClelland.

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.