According to the elaboration likelihood model of persuasion, people who are most likely to take the route to persuasion. are motivated to pay attention; central are motivated to pay attention; peripheral do not pay close attention; central do not care about the issue; central

are motivated to pay attention; central

The elaboration likelihood model was developed by Richard Petty and John Cacioppo in 1980. The process describes how thought can arise in two different ways, or as a result of two different processes through the change of attitudes.

The elaboration likelihood model of persuasion describes the central route and the peripheral route as the two routes to persuasion.

The model explains that people who are thoughtful and considerate will take the central route of persuasion.

While persuasion will occur with positive or negative relation.