Instead of providing arguments in favor of a political candidate, ads may build political support by associating pictures of the candidate with emotion-evoking music and images. this strategy best illustrates ) central route persuasion. b) cognitive dissonance. c) role playing. d) peripheral route persuasion.

The technique of getting a commitment from a potential customer and then changing the terms of the agreement is best described as low-balling. cognitive dissonance. reciprocal concession. the foot-in-the-door technique. a half-dozen high school students are going to a concert. chantal wants to wear a new colorful outfit that she just received as a gift, but she assumes that her five friends will all be wearing nothing but black leather. chantal decides to do likewise, and leaves her colorful outfit in the closet. chantal’s behavior is an example of conformity. resistance. reciprocation wariness. idiosyncrasy credits.