One consequence of living by the golden rule, "do unto others as you would have them do unto you," is that if you those in need, they might return the favor someday. this idea is best represented by

1. the norm of obedience.
2. the norm of reciprocity.
3. informational social influence.
4. normative social influence.

2. the norm of reciprocity.

Explanation:The norm of reciprocity which is also called the rule of reciprocity , is a norm in our society which occurs when we return the good that has been done for us. It goes like this when someone has done some act of kindness for you , you will also feel bound to do the same for them. This is used mostly by Marketers , they give you sales , special promotions and coupons in order to draw you closer.

Another example is when the neighbor welcomes you and bring some basket of fruits or cakes next time they ask you a favour you will feel obligated to do it for them.

2. The norm of reciprocity

Explanation:

Reciprocity simply mean the act or practice of exchanging things with others for mutual benefits.

The norm of reciprocity sometimes referred to as the rule of reciprocity, requires one to pay in kind what another has done for him/her. It is a social belief where we feel obligated to repay the favor shown to us. This is one of the basic laws of social psychology, in which we pay back what we received from others.

The norm of reciprocity varies widely in its details from situation to situation, and from society to society. This practice is important as it mandates people to be invested in their relationship, such that if the relationship is important to them, they become invested emotionally in it to build and maintain it.

There are three known types of reciprocity: generalized, negative and balanced. Generalized reciprocity refers to an exchange that doesn’t incur immediate repayment of goods or services. Negative reciprocity results when one side of the two party tries to get more out of the exchange than the other party.

While the last which is the balanced reciprocity involves calculation of value and repayment of goods within a specific time frame.

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