Aformal business plan must be in place before the crm project begins. the business plan should include an assessment of each of the following factors except

The business plan should include an assessment of each of the following factors except customers rejecting loyalty programs or attempts to build loyalty.

Explanation:

CRM means customer relation management  and its purpose is to manage and increase customer by using better strategies moreover to interact with customers to solve and response their problems. In any business plan customer relation manager consider all factors like product must easily accessible,  its reputation in market , its advertisement cost  and its ease of use and reporting system except the customer rejection loyalty program.

answer; i believe two are ; /// world bank and international monetary fund; good luck