Sweetcream is an ice cream manufacturer. it sells guilt-free, a zero-calorie ice cream, which competes with flavorbell's moosweet, a low-calorie ice cream. flavorbell reduces moosweet's prices to match guilt-free's prices. identify the strategic move that is most likely being implemented by flavorbell in this scenario
a) rejoinder
b) attack
c) recovery
d) acquisition

(B). Attack

Explanation:

Companies employ various strategies depending on the business scenario in which they find themselves.

One of such strategy is an attack strategy which could involve a company comparing its products to competing products or starting a price war.

In a price war, a company could choose to match its prices to, or reduce the price of its products lower than, its competitor's price.

FlavorBell is implementing an attack strategy by matching SweetCream's price.