To persuade an audience to think or behave as the communicator wishes. part of what makes this task challenging is identifying which media channel will be most effective in delivering a particular message to a particular audience.

Strategic communications

Explanation:

Strategic communications aim to persuade an audience to think or behave as the communicator wishes. Part of what makes this task challenging is identifying which media channel will be most effective in delivering a particular message to a particular audience.

Strategic communication is an important tool in marketing, it involves the consistent passing of ideas or values via an appropriate mass medium to a target audience so as to influence their behaviours and decision. In marketing, strategic communication aims at influencing the target audience to favour a particular product, service or firm.

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