Premium Sports Apparels came up with an ad for shorts that are specially designed for athletes. The ad, which was featured in a sports magazine, shows how these shorts do not shrink over time and are made of a light fabric that helps keep the wearer dry and cool. With respect to positioning strategies, the company is using positioning by.

Product user.  

Explanation:

A product user is a persona that creates empathy for a customer. The main product management is related to understanding and relating to the customer. A company can distill the attributes of people who will use your product such as goals, likes, and dislikes of the product.  

answer; the above statement is (false);