According to B. F. Skinner, the process through which a behavior is made less likely to occur again is called.

Punishment

Explanation:

B.F. Skinner was known for his work on Operant Conditioning.

Operant conditioning is a form of learning where behavior is strengthened when followed by reinforcement and weakened if followed by punishment.

Punishment could be positive or negative, where an aversive stimulus is introduced (for example, spanking a naughty child) or a desirable stimulus is withdrawn (for example, less TV time).

The end result of punishment is to decrease the likelihood of a behavior occurring again.

the atm that sounds like it should be the answer

question - in 1827, john walker, a druggist in a small english town, tipped a splint with sulphur, chlorate of potash, and sulphid of antimony, and rubbed it on sandpaper, and it burst into flame. the druggist had discovered the first friction-chemical match, the kind we use to-day. it is called friction-chemical because it is made by mixing certain chemicals together and rubbing them. although walker's match did not require the bottle of acid, nevertheless it was not a good one. it could be lighted only by hard rubbing, and it sputtered and threw fire in all directions. in a few years, however, phosphorus was substituted on the tip for antimony, and the change worked wonders. the match could now be lighted with very little rubbing, and it was no longer necessary to have sandpaper upon which to rub it. it would ignite when rubbed on any dry surface, and there was no longer any sputtering. this was the phosphorus match, the match with which we are so familiar. according the paragraph what was the benefit of the new phosphorus match? it burst into flame when rubbed on sandpaper. it was made by mixing chemicals. it could be ignited on any dry surface. it threw fire in all directions.

answer - matches required natural chemicals