Social Studies, 17.02.2020 23:06 zookieblu

The goal of exploratory research is:
to cost-justify a larger marketing research project.
to learn the skills needed to properly conduct real marketing research.
to understand exactly what information is needed by managers to make important decisions.
to find out if research can solve the problem under consideration.
All of these are correct.

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The goal of exploratory research is:
to cost-justify a larger marketing research project.

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