Behavioral segmentation may be based on .

(A) lifestyles and demographics
(B) retailer and wholesaler behaviors
(C) geographic and demographic criteria
(D) product features and retail store type
(E) demand and supply

B- RETAILER AND WHOLESALER BEHAVIOUR

Explanation:

Behavioral segmentation maybe based on retailer and wholesaler behaviour because it divide the total market into smaller homogeneous groups based on customer behavior. Behavioral segmentation is done by organizations, company or business owner on the basis of buying patterns of customers like brand loyalty.

Behavioral segmentation is the process of analyzing your customer or retailer actions and using it to make personalized experiences.

Behavioral segmentation divides consumers or retailers according to behavior patterns as they interact with an organisation or company.

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