Important attributes, or criteria, consist of a set of salient, or important, attributes about a particular product. Examples of these attributes can be price, quality, location, time, ease of use, etc.

Evaluative

Explanation:

Evaluative criteria is one of the terms in marketing and can be described or explained as a situation whereby a person that wants to buy a good, already having one in mind to buy, now select different products more than the one he/she originally or initially has in mind, simply because of quality price and features.

In this case,the customer will base his/her purchase on the characteristics mentioned before eventually carrying the buy or purchase.

no questions on whether they are allowed that right