Vals is the most widely used segmentation tool.

Psycho-graphic segmentation

Explanation:

Psycho-graphic segmentation is a type of segmentation in which the customer group is broken down into sub-units. It will pertain to the value, beliefs and opinions and activity.  

There are different factors affecting segmentation:

Some factors reached it.  

Use those factors that inform the segmentation of the decision.  

Deal with a new segment that you have no idea that you are dealing with a new product.  

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