Pavio (1971) proposed the ___, which states that words that denote concrete objects, as opposed to abstract words, can be encoded into memory twice: once in terms of their verbal attributes (words) and once in terms of their imaginal attributes (pictures).

dual coding hypothesis

Explanation:

Dual coding hypothesis was proposed by Allan Pavio in 1971 which describes cognitive techniques of dealing with verbal and non-verbal processing of information stimuli and it states that the ability to code an information input in two different ways (visual and imagery) increases the chance of remembering that item compared to if the stimulus was only coded one way (e.g in words alone)

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