When an organization is able to get and stay ahead in the four areas of (1) being responsive to customers, (2) innovating, (3) quality, and (4) effectiveness, that company can develop

A sustainable competitive advantage

Explanation:

In the world of business, it is difficult for a organisation to stand out among other organisations without a sustainable competitive advantage. A sustainable competitive advantage are an organisation's abilities or assets that are difficult to copy or surpass, it gives an organisation a competitive edge over it's competitors for a long period of time. There are several factors that enable an organisation stay ahead of their competitors, they include: innovation, responsiveness to customers, effectiveness and quality.

the earthquake in haiti was a magnitude of 7.0 according to the u.s geological survey yet the smaller earthquake in haiti killed more than 200,000 and left more than 1.2 million people homeless. the chile earthquake was a magnitude of 8.8 and 500 times more stronger but chile's earthquake only injured 712 people.