Whizzle Corp. first introduced a line of toothpastes under the Whizzle brand name. A few years later, it introduced two different products, a mouthwash and a chewing gum, using the same brand name. Whizzle is using a strategy to market its products.

brand extension

Explanation:

Whizzle Corp. first introduced a line of toothpastes under the Whizzle brand name. A few years later, it introduced two different products, a mouthwash and a chewing gum, using the same brand name. Whizzle is using a brand extension strategy to market its products.  Brand extension or brand stretching is the act of using an established brand name on new products in a bid to get fast visibility and patronage.

it is due to the halo effect as the impression of the boy created earlier.on the mind of the principle affected his decision

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