HiSpark Inc., a leading sports accessories brand, believes that it has to possess rare, hard-to-imitate technology, valuable brand name, and organizationally embedded culture to achieve consistent success as a multinational enterprise. In this case, HiSpark Inc. is focusing on:

Ownership advantage.

Explanation:

Ownership advantage is defined as certain advantage persisted by any firm that has intangible assets to generate competitive advantage.This advantage includes assets like right over property,recognization of brand,etc.

According to the question,HiSpark Inc. is using ownership advantage as they have intangible assets in the company through which they want to create competitive advantage such as exceptional technology, brand name rares process etc.