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Lilly’s Beauty Company sells haircare products such as shampoo, conditioner, and hairspray. The company does not sell new or customized products in order to meet the specific needs of certain groups of people. Which of the following approaches is illustrated in this scenario? a. Medium market segmentation strategy b. Focus strategy c. Standardization strategy d. High market segmentation strategy e. Focus market segmentation strategy
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Lilly’s Beauty Company sells haircare products such as shampoo, conditioner, and hairspray. The comp...
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