You are directed to study the factors close to the company that affects its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and the public. What are you studying?
a. the macroenvironment
b. the microenvironment
c. the marketing environment
d. the green movement
e. the global environment

B. The microenvironment

Explanation: An organization's marketing environment is the totality of the internal and external component which affects the ability of an organization to develop and maintain transactional and customer oriented-relationships with its target market.

The micromarketing environment involves the internal factors such as

management, marketing channels or personnel, suppliers, distributors, competitors, middlemen and other factors close to the company and their effect on organization's ability to serve it's customers.

Economic, Cultural, Political and other external factors are referred to as the macromarketing environment.

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-mabel < 3