is the idea that proposes that the ability of decision makers to be rational is limited by numerous constraints, such as complexity, time, cognitive capacity, values, skills, habits, and unconscious reflexes.

bounded rationality.

Explanation:

Bounded rationality is a theory which was first  developed by Herbert Simon, which challenges the notion of human rationality. Rationality is bounded by constraints on our ability to think, available information, and time. It seeks to highlight important contributions from the disciplines of decision making, cognitive, genetics, and philosophy, to our current understanding of bounded rationality.

answer; ok in rural area most people depend on private transportation(cars),pick up truck,donkey and buggy: ),and urban people can walk or ride public transportation,bus,train cab,uber.