According to Stephen Covey, when you use a paradigm, parties in potential conflict work together to develop new solutions that make them all winners.

According to Stephen Covey, when you use a win paradigm, parties in potential conflict work together to develop new solutions that make them all winners.

Explanation:

Paradigm is a philosophical model that contains set of concept and patterns, methodology etc. It has instinct of impress anyone's self confidence. When someone use win paradigm parties who are in conflict work they together develop new solutions that make them all winners.

That means it develops self esteem, confidence which lead them towards success. As paradigm contains models, self concept so anyone can put forward his views about certain thing. That's why Stephen Covey emphasized win paradigm.

answer; sutherland-differential association;