Solomon Asch's research, in which subjects were asked to match lines, showed that people seek out friends with whom they tend to agree. people defined as "leaders" have great power over their subjects. people tend to see most things differently. group membership has the power to generate conformity.

group membership has the power to generate conformity.

Explanation: Solomon Asch's experiment on matching lines was conducted in other to demonstrate how people tend to conform to choices made by the majority of a certain group. The experiment involves combining actual participants and regular or dummy participants to match lines where the dummy or regular participants knowingly supply incorrect answers and how actual participant tends to follow the majority and provide answers different from that which was chosen when the actual subject.