In a town in Georgia, the McDonald's restaurant was required by to have no sign taller than 8 feet, no arches, and no garish or bright colors on the outside of the building.

Building Codes.

Explanation:

All states, towns or cities have building codes that include the rules or regulations that must be followed when making a building.

The codes vary in each area so the buildings are carried out safely and according to the area (for example, if it is a residential or industrial area) and protect the public health of its inhabitants.

For example, in the case of Georgia, the codes indicate the size of the advertising signs, so that there is not much visual contamination, and also the constructed sign can be safe.

I hope this information can help you.