Social Studies, 11.03.2020 03:07 zachparkerzp6121
A study conducted by Roobina Ohanian about consumers' perceptions of celebrity endorsers found that the characteristic which influenced consumers' intentions to purchase a product endorsed by a celebrity is his or her perceived:
A. expertise.
B. attractiveness.
C. trustworthiness.
D. similarity.
E. likability.
Answers: 3
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A study conducted by Roobina Ohanian about consumers' perceptions of celebrity endorsers found that...
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