Which of the following refers to claims made in advertising of product superiority that cannot be proven true or untrue? A. Puffery B. Do-it-yourself (DIY) ads C. Greenwashing D. Crowdsourcing E. Corrective advertising

Puffery

Explanation:

Puffery is a powerful marketing tool that helps to persuade people to buy a product or service with a general claim of superiority over other similar products. It is a statement or claim that is promotional in nature to capture the attention of consumers often claiming one’s product as the best.

It is an extensive tool that claims to solve key problems with money saving offers. It can be viewed as manipulation of the buyers through their assertion of product superiority with a lot of exaggeration about it.

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