Loss aversion suggests that employees would react more strongly to a smoking reduction program that a. provided information about the dangers of smoking and the help available. b. rewarded employees for quitting smoking. c. set up a reward that would be forfeited if employees did not quit smoking. d. None of the above

SET UP A REWARD THAT WOULD BE FORFEITED IF EMPLOYEES DID NOT QUIT SMOKING.

Explanation:

Loss aversion in cognitive psychology refers to people's readiness to avoid a loss rather engage in programs that would result in gains. It's been suggested that losses are twice as powerful psychologically as gains.

quote is the answer your looking for.