Phineas Corp. has made a name for itself by following long-standing methods to manufacture wooden furniture. Recently, competitors using more modern technology have appeared in the furniture market, and Phineas has found its business suffering as a result. Using a TQM approach, what might help Phineas Corp. improve?

Phineas Corp. should create an atmosphere that promotes innovation.

Explanation:

TQM means Total Quality Management. And this can be described or explained as an approach to improving quality and performance in order to meet or surpass customers expectations.

It should be understood that one of the methods or ways of achieving this is by innovation.

Innovation can be explained as the act of making changes or do something differently from how it is being done before. This may involve the creation of new thing or model.

In this case, Phineas Corp. will have or need to start making use of new ideas that bring about innovations, so that, it will be able to meet or surpass the needs of the customers or buyers, which will eventually result to  the long-term survival of their business.

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