Stuart, a PR practitioner, for his client Target, developed a campaign where Target bought all the ad space in the August issue of The New Yorker. The idea of utilizing this type of media was to attract attention by uncluttering the ad environment.

paid media

Explanation:

Stuart, a PR practitioner, for his client Target, developed a campaign where Target bought all the ad space in the August issue of The New Yorker. The idea of utilizing this type of paid media was to attract attention by uncluttering the ad environment.

overview:

this is a technology-dependent lesson that students can guide at their own pace of exploration and learning. students share what they learn through the use of twitter (or alternative classroom sharing medium like todaysmeet). the use of a social sharing platform like twitter gives students a place for sharing with a wider audience, for more effective means of communication with each other, for incorporating viewpoints from all students in the classroom, and a means to reference thinking and learning by the use of a hashtag at a later time. students will understand the role the allied air forces played in the normandy invasion. teachers can use this as a stand-alone lesson or offer more structure by guiding students through each source, one by one. teachers may learn more about the eighth air force by accessing the abmc’s strategic bombing campaign interactive.

i think its toxic gasses but i could be wrong