Academic researchers often jump at the opportunity to conduct a research study, curious to learn more and address unanswered questions for the sake of general knowledge. Business people tend to be more cautious before embarking on a marketing research study, recognizing that research is often

Expensive and time consuming

Explanation: research work usually takes longer time for perfection thereby accumulating cost(generally expensive).there are usually lots of data to collect and also to analyse when undergoing a research making it time consuming. Business men are mostly concerned with whatever business or venture that will give them good interest or turnover at a short time. A good research is not rushed but carefully done with necessary precautions taken for a better result. Even the approval process takes time also.