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A respondent is given a set of 3" x 5" with the current advertising slogan for a brand or product on each card. The respondent is asked to place the cards into two piles: one for the slogans that she recognizes and can name the brand or product and the other for slogans she does not recognize. This is a task.

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A respondent is given a set of 3" x 5" with the current advertising slogan for a brand or product on...
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