Paying attention to information that is important to us, paying attention to information that touches on our own experiences and backgrounds, and sorting and filtering new information based on what we already know are key elements of .

The correct answer is Selective perception

Selective perception is the name given to a psychological phenomenon according to which, when faced with an event or element, we choose to focus our attention on what to see, hear and pay attention according to our personal beliefs.

But then are selective perception and attentional bias the same thing?

If you have read our article on attentional bias, coming across this concept may have put a real knot in your head. After all, they look so alike!

The truth is that selective perception is directly linked to attentional bias, but it is not the same.