Felipe looks over his presentation, and he notices that some of the words are written in bold and some are written in italic. His ability to remember these differences is an example of encoding. Felipe looks over his presentation, and he notices that some of the words are written in bold and some are written in italic. His ability to remember these differences is an example of encoding.

The correct answer is Visual

It is the first memory process, during which information is transformed so that it can be stored. This is a physiological process that begins with attention. A memorable event causes neurons to fire faster, organizing information into a systematic matrix that can be remembered later. The way we encode information determines how it will be stored and what suggestions will be effective when we try to retrieve it.