Marissa was driving from the airport to an interview for a prestigious position at a large marketing firm. She needed to rely on navigation directions from her smartphone, but her smartphone battery was low and she did not have a charger cable. She was pleased to see a convenience store down the road and went there to purchase a new charger cable for her smartphone. For Marissa, the charger cable is an example of

Emergency Product.

Explanation:

An emergency product can be defined as a consumer good that are bought during a time of emergency. Such products are bought quickly in time of crisis and without any prior planning. Such products can be easily found at retail stores. These products are named emergency products because a customer do not plan to buy such products or do not have this product in their buy-to list. As for other products, a customer tends to do a research and plan but for such products it is not done.

In the given case, the charger cable is an example of an emergency product. It is because Marissa, who is on her way for an interview for a reputed profile, forgot her charger and data cable at home and she needs to keep her phone charged for navigation. So, she bought a charger cable out of emergency and thus is an example of an emergency product.

So, the correct answer is an emergency product.