Dr. Reynolds is right. The market itself is free of bias, but we present our own bias through the demand and supply that keep the market alive. While we are not looking forward change the fundamental mechanism of the free market, we can certainly impose or ease restrictions, which amounts to imposing desired ethics. This is not new, we are simply acknowledging the market as a means to express ethical decisions.

Americans often speak of their country as one of several large regions.  these regions are cultural units rather than governmental units --  formed by history and geography and shaped by the economics, literature and folkways that all the parts of a region share. what makes one region different from another? a region's multicultural heritage as well as distinct demographic characteristics like age and occupation make regions different and special. within several regions, language is used differently and there are strong dialects. there are also differences in outlook and attitude based on geography.