Laureano has a strong preference for Honda over all other car brands. When it came time to buy a new car, however, there was a promotion that offered a very small discount on Nissans and Laureano elected to buy a Nissan, even though he likes Hondas a lot better. What is the most likely reason why Laureano would experience dissonance in the wake of this behavior (buying the Nissan instead of a Honda)?

The behavior was freely chosen

Explanation:

Cognitive dissonance describes a phenomenon involving conflicting attitudes, beliefs or behaviors. In psychology, cognitive dissonance is where one holds contradictory beliefs, ideas or values. This is seen in the above example where Laureano in spite of her strong preference for Honda still goes ahead to buy a Nissan. She would experience dissonance since she had not gone for the car of her preference and instead goes for a Nissan.

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