What are the benefits of investing in the best technology?

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.

they could find out our specific needs.

answer; basic psychology;

because the early people found out about it.