Social Studies, 07.04.2020 23:15 mlrood2013oy11gv
Two students, Nick and Lee, were studying for an upcoming exam in MAR 3023. While studying the chapter on marketing channels, Nick made the following statement: "If it weren't for wholesalers and other intermediaries in the channel of distribution, the products we buy would cost a lot less!" After contemplating Nick's statement, Lee said, "Wait a minute. We learned in class that channel intermediaries actually make marketing more efficient by minimizing the number of transactions necessary to sell products." Lee's statement refers to:
A. channel intermediary promotional efforts.
B. direct marketing only; Nick was correct.
C. channel intermediary development.
D. price gouging by channel intermediaries
Answers: 1
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Two students, Nick and Lee, were studying for an upcoming exam in MAR 3023. While studying the chapt...
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