The social factors that affect the consumer decision journey are: Select one: a. cultural values, subculture, and social class. b. lifestyle, personality, age, and family. c. perception, motivation, beliefs, and attitudes. d. reference groups, opinion leaders, and family.

d. reference groups, opinion leaders, and family.

Explanation:

The social factors that affect the consumer decision journey are:

1. Reference Groups: these are groups in which the individual or consumer is compared.

-Direct: primary & secondary

-Indirect: aspirational, nonaspirational

Opinion Leaders: the individuals who influence the opinion of others. Such as mentors

-Direct: people you know

-Indirect: celebrities

Family: family members opinions and past experience about goods and services, can shape the consumer's decision.

- Parents

- Siblings

- Spouse

- Children

d. reference groups, opinion leaders, and family.

Explanation:

Consumers' behavior is dictated by several different factors. Although many believe that only economic factors are really influential in the consumer's ability to choose, there are many other influences related to the cultural and social factors to which that consumer is inserted.

Regarding social factors, we can mention reference groups, opinion leaders and family as the most important. This is because living with these groups generates points of admiration where the opinion given by the members of the group, can greatly influence consumer behavior.

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