Decision Point: Social Media The owners and you meet up at the cafe to discuss the last element you recommend for Caffè Gustoso's online marketing plan: social media. They share their concerns with you. "It seems that everyone is using social media these days, but it's unclear to us as to what the marketing goal of social media really is. We want to spend our limited budget on marketing that produces results, and we just don't understand what social media can do for us. What is your goal for the social media campaign?"