Helene is preparing a speech on a controversial topic and so she has decided to dig a bit deeper in learning about her audience. She gives out a questionnaire that gathers information such as her audience's values, beliefs, and attitudes. What kind of information is Helene gathering?

psychographics

Explanation:

Psychographics: The term "psychographics" is described as a "qualitative methodology" that is being used to explain human traits related to psychological attributes. Psychographics is often being applied to various study related to attitudes, values, lifestyles, personality, opinions, and interests. Psychographic information may involve an individual's spending habits, buyer's habits, and hobbies, etc.

In the question above, Helene is gathering psychographic information.

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