Enzo just started his own IT company and is taking a marketing course to learn how to create more effective business marketing messages. He is walking through the messaging framework organization and is now on the part where he creates his IT company’s primary message. What are the guidelines he needs to follow to make sure his elevator pitch is on point?

Guidelines below

Explanation:

Well, since an Elevator pitch takes from 60 to 90 seconds. Enzo must be able to say:

1) What is the name of his company?

2) How long he's been on the market

3) Why He does that?

4) Why would somebody hire them? Highlights their best services

5) Kindly Invite for a meeting without strings attached.

Enzo, also, must write it down as an story, memorize it and be ready to say with all his heart.

An elevator pitch should not last more than 30 seconds.

It should be unique.

It should be well explanatory

It should be memorable and interesting.

Explanation:

All this guideline helps the pitch to put into details simple answers to questions that can arise from customer questions on products or services of the company of company brands.

answer; self-serving bias;