He insisted that psychologists should focus on observable behavior that could be objectively measured and verified. During his long career, he formulated the principles of operant conditioning. A 2002 survey ranked him as the most frequently cited psychologist of all time.

As a senior student representative on the ethics advisory board of your university, you feel strongly that cheating on college exams is unethical. you never cheated on any exam. however, this semester your best friend was desperate for your , and you allowed him to take a quick "peek" at your answer sheet. since then, you feel uncomfortable every time you think of the situation. which of the following concepts best explains your psychological discomfort? a. job detachment b. cognitive dissonance c. emotional labor d. emotional dissonance e. affective detachment