(Q001) Dottie is watching a television commercial for a well-known beer. The words "Buy Beer" flash on the screen, but they flash so quickly that Dottie is not consciously aware of them. The advertisers are hoping that the commercial will make Dottie and other viewers want to buy more of their beer based on perception of the words.

subliminal

Explanation: subliminal advertisement are geared towards being very subtle such that messages conveyed is below the conscious perception of potential consumer. This messages either visual or audio are registers in the subconscious mind such that one becomes eager to is been passed across. Subliminal perception resulting fro. subtle advertisement usually conveyed within an ongoing TV programme or in the background usually conceal information and therefore triggers one curiosity to know to get such product.

answer; (cognitive   dissonance);