Why did Kennedy win and later became President?

Explanation:

John Kennedy’s selection of Lyndon Johnson as Vice President, his convincing rebuttals to attacks on his religion, inexperience and health, and Republican errors all had a substantial bearing on the outcome. However, Kennedy won above all because he was Nixon’s equal in substance and superior in style. As the first absolutely media-conscious and heavily-marketed presidential candidate, Kennedy was able to impress upon the nation the idea that it had entered a new epoch and that he was its ideal leader.

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