The canning company wanted its audience to feel romance whenever it saw the giant fish label on its tuna fish can. This was could occur with a lot of advertising. In classical conditioning, the fish label can be thought of as a(n) stimulus.

Mike and his wife, amanda, are arguing about his in-laws. mike doesn’t want them to visit because they fight all the time when they come to the house and he is worried about the effect that their fighting is having on mike and amanda’s children. amanda finally yells out: “what about our fighting? ” mike replies, “well, that’s different. we fight because we’re having a disagreement, they fight because they hate each other! ” this is an example of