During the election for a new city mayor, Sheila held several news conferences to explain in detail how she would address the important issues that the city was facing. Another candidate, Novia, bought TV advertisements that showed local celebrities supporting her for mayor. According to the elaboration likelihood model, Sheila was attempting to use persuasion by the route and Novia was using persuasion by the route. Group of answer choices secondary; primary peripheral; central central; peripheral primary; secondary

central; peripheral

Explanation:

When persuasion follows a central route, we can say that direct statements are made on a topic, in this case, persuasion is made from that subject that is relevant to the moment, without the intrusion of secondary or parallel issues. We can see this in the approach of Sheila, who is able to discuss directly and in her own words, what she wants to do in the city and for what reasons citizens should support her.

The persuasion of the peripheral route, however, does not demonstrate elaborated arguments and seeks support in subjective and parallel subjects, which affirm a certain subject and position. We can see that with Novia's approach, which instead of going straight to the point, prefers famous personalities to argue because she is a good option.

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the earth’s crust is broken into separate pieces called tectonic plates (fig. 7.14). recall that the crust is the solid, rocky, outer shell of the planet. it is composed of two distinctly different types of material: the less-dense continental crust and the more-dense oceanic crust. both types of crust rest atop solid, upper mantle material. the upper mantle, in turn, floats on a denser layer of lower mantle that is much like thick molten tar.

each tectonic plate is free-floating and can move independently. earthquakes and volcanoes are the direct result of the movement of tectonic plates at fault lines. the term fault is used to describe the boundary between tectonic plates. most of the earthquakes and volcanoes around the pacific ocean basin—a pattern known as the “ring of fire”—are due to the movement of tectonic plates in this region. other observable results of short-term plate movement include the gradual widening of the great rift lakes in eastern africa and the rising of the himalayan mountain range. the motion of plates can be described in four general patterns:

collision: when two continental plates are shoved together

subduction: when one plate plunges beneath another (fig. 7.15)

spreading: when two plates are pushed apart (fig. 7.15)

transform faulting: when two plates slide past each other (fig. 7.15)